रविवार, 24 जनवरी 2016

पत्रकारिता पाठ्यक्रम












1.
Journalism (Medium -English)


Bhavan’s S.P. College the first such institution in Delhi to start journalism Course as far back is 1967 has been known for the high standard it has maintained and the top journalists it has produced. Equips students to take to Print and Electronic Media with expertise and skill. Diploma also leads to Master’s Degree of Guru Jambeshwar University after private appearance for second year.

Course Structure:
Paper - I (a) Introduction to Journalism,
(b) Constitution of India and Press Laws
Paper - II Reporting
Paper - III Writing
Paper - IV Editing
Paper - V Human Communications
Paper - VI Cultural Heritage of India

Assignment and Class Tests
2.
Journalism/ (Medium Hindi)

The most sought after course by Hindi media, both print and electronic. Special attention for development of Translation skill. Leads to Master’s Degree of Guru Jambeshwar University.

Course Structure:
Paper - I A. Introduction to Journalism
B. Constitution of India & Press Laws
Paper - II Reporting
Paper - III Writing & Language Translation
Paper - IV Editing
Paper - V Human Communication
Paper - VI Cultural Heritage of India

Assignment and Class Tests
3.
Public Relations
Since 1967, Complete Training both theoretical and practical, to mould successful professionals. Case Studies and PR campaign planning. Leads to Master’s Degree of Guru Jambeshwar University.

Course Structure:
Paper - I Principles of Public Relations and Communication
Paper - II Media of Public Relations
Paper - III Corporate Public Relations
Paper - IV Editing and Production of Publications
Paper - V Advertising Theory and Practice
Paper - VI Cultural Heritage of India
4.
Marketing & Advertising
Enables to handle the challenges of Advertising with complete insight of Marketing and creativity, needs and possibilities of different media, Campaign Planning.

Course Structure:
Paper - I Marketing Management
Paper - II Advertising Principles and Practices
Paper - III Media and Creative Advertising
Paper - IV Art and Production
Paper - V Marketing Research and Applied Psychology
Paper - VI Cultural Heritage of India
5.
Marketing And Sales Management
Comprehensive course which equips students with keen Marketing and Management skills. Course structured to meet current needs of the market.

Course Structure:
Paper - I Marketing Principal & Practices
Paper - II Advertising Principal & Practices
Paper - III Business Law & Business Economics
Paper - IV Sales Promotion & Sales Management
Paper - V Marketing Research & Consumer Behaviour
Paper - VI Cultural Heritage of India    
6.
Industrial Relations & Personnel Management
Since 1971, the only course of its kind which approaches the area with a Human Relations Management (HRM) prospective.

Course Structure:
Paper - I Organisational Behaviour
Paper - II Personnel Management
Paper - III Human Resource Development
Paper - IV Industrial Relations
Paper - V Labour Legislation (Social Security & Social Welfare)
Paper - VI Cultural Heritage of India
7.
Mass Communication (Medium English)
S.P. College rated as one of top ten institutions of Mass Communication in India. Enables the students to handle print and electronic media issues with complete knowledge and confidence. Leads to Master’s Degree of Guru Jambeshwar University.

Course Structure:
Paper - I Communication
Paper - II Mass Communication
Paper - III Print Media
Paper - IV Electronic Media
Paper - V Advertising & Corporate Communication
Paper - VI Cultural Heritage of India

Assignment and Class Tests
8.
Mass Communication / स्नातकोत्तर दूरसंचार डिप्लोमा  (Medium Hindi)
S.P. College rated as one of top ten institutions of Mass Communication in India. Enables the students to handle print and electronic media issues with complete knowledge and confidence. Leads to Master’s Degree of Guru Jambeshwar University.

Course Structure:
Paper - I Communication
पेपर 1 संचार
Paper - II Mass Communication
पेपर 2 जन - संचार
Paper - III Print Media
पेपर 3 मुद्रांकन माध्यम
Paper - IV Electronic Media
पेपर 4 इलेक्ट्रोनिक माध्यम
Paper - V Advertising & Corporate Communication
पेपर 5 विज्ञापन और जनसम्पर्क / संस्थानिक संचार
Paper - VI Cultural Heritage of India
पेपर 6 भारतीय संस्कृति की विरासत

Assignment and Class Tests

नियत कार्य तथा कक्षा परीक्षा
9.
International Trade (Export & Import Management)
A class room-to-work-spot course-practical knowledge of Import Export Management and changing rules and practices.

Course Structure:
Paper - I International Marketing
Paper - II Economics Analysis and Marketing Research
Paper - III Financial Management for Export Enterprises
Paper - IV International Business Environment
Paper - V Export / Import Practices, Procedures and Documentation
Paper - VI Cultural Heritage of India
10.
Financial Management
For over three decades this course has been the last word in financial management education. Integrates the changing laws and services. No accounts background necessary.

Course Structure:
Paper - I Advanced Cost & Management Accounting
Paper - II International Financial Management
Paper - III Financial Markets and Services
Paper - IV Financial Management
Paper - V Direct Tax Laws and Tax Planning
Paper - VI Cultural Heritage of India
11.
Storage and Materials Management
Highly professional course, all about materials management, tailored to the needs of different departments, Purchase, Inventory, logistics management.

Course Structure:
Paper - I Management Principles & Managerial Economics
Paper - II Purchasing Management
Paper - III Inventory Management
Paper - IV Stores Management, Transportation and Materials Handling
Paper - V Organisation for Materials Management.
Computerization of Materials Management
Paper - VI Cultural Heritage of India
12.
Effective Entrepreneurship
An indispensable driver of economic development, productivity and employment, Entrepreneurship provides information on the process of
formulating, planning and implementing a new venture. The course addresses the dynamics of today’s entrepreneurial challenges and
suggests effective ways of dealing with them.

Course Structure:
Paper - I The idea of Entrepreneurship and Entrepreneurship Development
Paper - II Entrepreneurial Ideas, Industry/Sector Electives and Business Plan
Paper - III Implementation and Growth
Paper - IV Co-operation, Competition and Excellence.
Paper - V Family Business, Vales & Ecosystem
Paper - VI Cultural Heritage of India.

NOTE:
  1. The Bharatiya Vidya Bhavan has always held the view that knowledge and understanding of India’s Cultural Heritage should be an essential ingredient of
    all forms of education in the country. The study of this subject has, therefore been made compulsory in all its Post Graduate Courses.
  2. Each paper in each course carries 100 marks.
  3. Each student will have to submit a Study Paper on a topic connected with his/her course of study. This will carry 100 marks.
  4. There will be a Viva Voice test before the final Examination. This will carry 100 marks.
  5. Students of Journalism will, in addition, have to complete assignments given in the class and also work on the College Laboratory Journal, ALPHA. A total of 200 marks has been allotted for this purpose.
  6. Students of Journalism & Mass Communication are also provided online editing classes to equip them with a working knowledge of the software used in Newspapers/ Magazines at an additional fee of Rs. 2,000/-.
  7. Mass Communication students are provided practical exposure to Electronic Media through a series of workshops spread over 2 months at an additional fee of
    Rs. 2000/-.


13.
Advanced Professional Post Graduate Programme

Advanced professional PG Diploma programme in Communication and Management is a full-time course and has the same core subjects as the one year PG Programmes with three times more time and subject inputs than the one year programme.

Each topic receives more intensive and extensive coverage ensuring deeper understanding of different dimensions of the subject with emphasis on practical application. There will be more assignments and tests. The students have to make use of Computer Lab. and Library for longer hours. Through the library is not a leading library, students of Advanced professional Post Graduate Programme will be issued books for a short period.

Project Study is given significant importance and it is expected to reflect the depth and nature of learning-gain acquired during the period of the study.The Project therefore, carries 300 marks, equivalent to the marks of the three papers. As the projects is the outcome of important research and survey, the students are given special training in research and survey, methodology through lectures & practicals.

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