शुक्रवार, 24 अक्तूबर 2014

print media in India

  • 2. MASS MEDIA IN INDIAThe variety ethnic in india is one of factors the increasing of massmedia in a various language The contribution of print media in providing information and transfer of knowledge is remarkable and has the advantage of making a longer impact on the minds of the reader, with more in- depth reporting and analysis.The emergence of online media does not effect the requirement ofprint media, otherwise it generates the development of the country.
  • 3. AN OVERVIEW :
  • 4. Newspaper Magazine • A weekly is published once• only 3533 newspapers and a week and a monthly once periodicals when India a month (“India Today” become independent • A fortnightly is published• Every year new once in two publications are coming up weeks(“Champak” ) in almost all languages in • A bi-weekly is published India twice every week• 31 March 2006 India has • A tri-monthly is one which 62550 publications is published every three months (“Grihasobha” and “Vanitha” • Annuals come out only once a year
  • 5. • started in India under • was pioneered in India • Software Development All India Radio (AIR) on by the Madras and IT Enabled 15th September 1959 Presidency Club Radio Services have emerged as an experiment in 1924 as a niche opportunity• educational • in 1932 the for India in the global programmes for school Government of India context children and farmers took over broadcasting. • The Government has• the Indian government A separate announced promotion used the American depart-ment known as of Information satellite ATS-6 to Indian Broadcasting Technology as one of broadcast educational Service was opened. the top five priorities programmes to Indian • The Service was later of the country and has villages designated All India constituted a National• Total number of Radio (AIR)The Task Force on channels registered number of private FM Information with Ministry of Radio stations in Technology and Information and operation stood at 248 Software Development. Broadcasting has at the end of June increased from 503 in 2010. March 2010 to 515 in June 2010.
  • 6. PAPER TECHNOLOGY IN INDIA• Ancient Indian writing materialsThe available writing materials were generally of twotypes:1. hard ; stone, metal, shells.
  • 7. 1. Soft ; wooden board (pati), birch-bark (bhurja-patra), palm leaves (tada-patra), leather (ajina), cotton cloths (karpasika pata) and paper.
  • 8. • Indian Paper Manufacture CentreIndian papermaking centres produced glazed paper. Ithas categorized ancient paper into 7 categories : KHASAHI JAHANGIRI KASHMIRI AHMEDABADI (paper was glossy, (paper was stout and (a little thick) thin, polished & bluish glazed white) AURANGABADI Ancient paper (glossy and stout) HYDERABADI (well glazed and brown colour)FAIZABADI KANPURI(unpolished paper) (From bamboo and greyish in colour)
  • 9. PRINT MEDIA DEVELOPMENT• Indian print media industry –biggest industries on global scale more than 230 years• Printing media –originated in 1556- Jesuit Priests• Francis Xavier-Doctrina Crista (1st book was printed in Old Goa)- Portuguese language• Raja Ram Mohan Ray and British Journalists in India made an early demand for free press during British periods• 19th century, 2 categories of newspaper :1. Began by Serampor Missionaries as the cultural arms of British imperialism2. Consisted of newspapers started by Indians• Today, newspaper were a role of the freedom struggle
  • 10. Newspaper• History-began in 1780 with publication of the Bengal Gazette from Calcutta• The 1st printed newspaper was a weekly publication- but, British not consider freedom of the press as good for society and they tried to defeat publication of newspaper• In 1789, 1st newspaper from Bombay- The Bombay Herald, followed by „ Bombay Courier‟ (English language)• Later, this newspaper merged with the Times of India in 1861- carried news about areas under the British rule• Raja Ram Mohan Roy, fought for the freedom of the press edited a Persian weekly called „Mirat-ul- Akhbar‟ .• Then, Samachar Darpan in Bengali was the 1st newspaper in Indian language.
  • 11. • Now, the total number of newspaper and periodicals produced in India around 41,704 in 1997• the newspaper collected their news from agencies.• Have 4 agencies, Press Trust of India( PTOI), United News of India (UNI), Samchar Bharti and Hindustan Smanchar.• India consumed 99 million newspaper copies as of 2007, making it second largest market in the world for newspaper.• Nowadays, there are many newspaper in India such as MP Chronicle, Navaabharat , Kannanda Praba and etc.
  • 12. BOOK• 1st book, “Doctrina Crista‟ wrote by Francis Xavier printed in Kollam using machine imported from Portugal in 1556• The same book „Thambiraan Vanakkam” published by Portuguese missionary Henrique Henriques with paper imported from China• Other book – other language, Bengali, Hindi, Oriya, Malayalam, Assamese and Telugu• In 1897, F.M Colemam was earliest book with color photograph publish in India.• Now,one of the Companies of book manufacturing in India, located in Navi Mumbai, Repro India reported stand alone earnings results for the third quarter ended December 2010.• The total income rose 25.65% to Rs 651.35 million, And they bocame best of the world for book manufacturing companies
  • 13. MAGAZINE• 1st magazine- The Calcutta Monthly Register was published In 1790• In Bombay,, the Bombay magazine was started in 1811 and lasted but a short time .• The Bombay Quarterly Magazine in 1853 gave place to the Bombay Quarterly Review , issued in 1855.• In Madras, - Journal of Literature and Science and the Oriental Magazine and Indian Hurkuru(1819)• Nowadays, the Indian magazine segment has been increased rapidly- reach INR 14.9 billion in 2009.• Over the next three years, it is expected to record an annual growth rate of 6-10 % .• The examples of the magazine in India now in Forbes, Seed Today. Cosmopolitan and etc.
  • 14. MASS MEDIA CONTRIBUTION TOWARD NATION BUILDING•Politic 1. One of the modes in revealing the aspect of democracy - bring about the downfall of the despot rulers. 2. Exposes the injustice, oppression, partially and misdeeds of society. 3. Creates awareness among the public - make them against the negative ailment in the administrative level. 4. Act as the supervisor of citizen’s right and privileges.
  • 15. •Education 1. Radio become the lead of ‘informer’ – affordable by majority. 2. About 60 channels – a lot of information, instill a good setting of a good base for the knowledge culture. 3. Television – 515 over-the-air and satellite channels serve thousand of programmes. 4. Literacy rate – rise for about 9.2% to become 74.04% in 2011 compared to previous decade.
  • 16. • Economy 1. various types of communication media (tv, radio, newspaper, magazine and internet) – government gain profit through corporation by reap revenue from the operation, advertising, subscription and sale of copyrighted materials. 2. has more than 40 000 newspaper ( over 100 million copies sold each day) and over 500 satellite channels. 3. has strong music and film industry.
  • 17. CONCLUSION• Each country has its own way in developing mass media inline with the evolving of technology and the other aspectssuch as economy, politics and culture•The social media widely used by the people in India. Thereare over 184 million bloggers generating content, mostly forfree. There are millions of video clippings uploaded daily•Even after the advent of electronic media, the print mediahas not lost its charm or relevance because its has theadvantage of making a longer impact on the minds of thereader, with more in-depth reporting and analysis.
  • 18. THANK YOU

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