Always make sure that the color combinations of the foreground and the background don’t contrast each other way too much to pinch the optic nerves of the visitor. At the same time, try to ensure that the foreground color doesn’t get merged with the background color due to lack of contrast.
If you’re a blogger, then this point needs to be of prime consideration for you. In any website that hosts a lot of written content such as blogs, fonts play a vital role in deciding the quality and looks of the page. Again, the same old adage of the customer-salesman comes into play.
On the other hand, if the website is intended for the young generation, say a dating and social networking website, then a font size ranging between 12-18 points might play the trick.
Don’t forget to check the match of color of fonts with your website template. If you do, you loose the score. Always try to keep your visitor at the greatest level of sophistication. Try to use a font style that is both inviting and interesting. For example, if you are hosting a typographical art based website, the you can go for something ranging between bold fonts such as Helvetica (Typographers’ favorite) to cursive fonts such as Commercial Script. Try to keep the font of the page content text as simple and easily readable as possible.
Footer must contain a sitemap with distinctive links or tags to the pages of chief importance. Many successful websites such as Digg, Speckyboy Design Magazine etc. use this style to impart interactivity. Also put up your copyrighting and privacy statements or links in the footer of the website template.
Always remember the three Cs for designing a website-
Mobile commerce (aka “m-commerce”) refers to consumers shopping via wireless handheld accessories such as cell phones and PDAs. An m-commerce site is a version of a company’s webpage that is designed to fit within the constraints of a cell phone or PDA. (For more information on what makes a site m-commerce friendly please see “Make Your Site iPhone Friendly.”) While some m-commerce sites are set up to drive sales, the majority of retailers utilize m-commerce primarily as an additional branding channel.
An article* written in 2007 for Internet Retailer Magazine stated, “The presence of e-retailers with mobile sites is growing; but just like Internet adoption in the mid-‘90s, e-retailers today are taking baby steps toward initiating a mobile presence. At the moment the majority of m-commerce transactions are limited to mobile device add-ons like ringtones, games, wallpapers, and screensavers.” Recent studies conducted earlier this year prove that m-commerce is still fairly small today- with approximately 3.4% – 3.9% of American mobile users utilizing m-commerce.
M-commerce may not explode in the next few years, but it is likely to continue growing steadily as more advanced wireless handheld accessories become available, more applications are released to facilitate “anywhere shopping,” and retailers get on board with the technology. The biggest challenges we will see with m-commerce over the next few years will be a continuation of the struggles that retailers have faced thus far: user experience barriers, security concerns, and negative perceptions about the value of m-commerce investment.
Moving forward ecommerce companies should do two things: get educated about m-commerce, and leave room for m-commerce in their marketing plans. First of all, find out as much as you can about m-commerce now and stay briefed on the latest news as advancements are made so that when m-commerce starts to become vital to your business you are ready with strategy and insight. Secondly, begin developing a marketing strategy that will leverage your m-commerce website when it is time to invest in it.
All the popular search engines we know of like Google, Yahoo and Bing etc fall in to this category as they take on the majority of search market share. These search engines as we know works by indexing or mapping the entire web in a way so that they can be easily accessed by its users. You should also know that majority of the users for these search engines are people living and US and Europe although its widely becoming popular on other parts of the world as well.
Search engines which are less known or less common among the people fall in to the category, I can say search engine like ask.com fall in to this category. Although ask.com is a very good search engine to use and works almost the same way as the search engines which belong to the first category they just cannot compete with the big players in the industry. Why not try ask.com for few days? you may well like it who knows! You should know that you don’t want to be spending much for optimizing your sites for these type of search engines as they don’t really convert well for the simple reason “They don’t have enough user base like big players”
It should be really interesting for you to know the fact that Google is not really the most popular search engine across the globe, there are some exceptions. There are places where people prefer to use their regional search engines to find what they look for around their place. Here are few examples of regional search engines.
There are many search engines which really focuses on certain distinct topic like sports, music, fashion etc.. and these search engines does have a decent amount of user base who are really interested on the topic. Here are few search engines of that kind.
These type of search engines use specially designed spiders and bots which crawls the web to find and index pages. These bots are totally automated and doesn’t have any human interruption. Google, Yahoo and Bing from Microsoft use the exact same method.
Hybrid search engines are something which include variety of search results on their webpage. Google is a very good example for this kind of search engine. Let do a simple search in Google for the term “seo your blog” and see what do we come up with.