रविवार, 19 फ़रवरी 2012

Newspapers at the Heart of Local Communities / 1-10


1/  



Newspaper companies are seeing a surge in the number of people producing local content themselves, through blogs, social networks, video and other web tools. Many publishers see this as an opportunity to provide local content to their audiences and to target products and services from local businesses, thus strengthening their role at the heart of their local communities at the same time.

The World Association of Newspapers and News Publishers (WAN-IFRA) will honour the newspapers that are creating the best local cross-media projects with the WAN-IFRA Cross Media Awards 2010. Now in its fourth year, the awards offer recognition to newspaper companies that have excelled in expanding their unique content and advertising across all publishing platforms.
Call for entries is now open for projects which are content-related, business-related or contain both elements. Details of the awards, sponsored by dpa infocom, can be found atwww.wan-ifra.org/xma. The deadline for entries is 15 June 2010.
Though local markets differ in size, the challenge is the same for every news publisher: to be the number one resource for news, information and advertising opportunities in local markets. The WAN-IFRA Cross Media Awards is open to all projects, whether they serve a market of more than 1 million, fewer than 1,000, or anything in between.
The best 10 entries will be invited to attend the award ceremony, which will take place on 4 October 2010 at the IFRA Expo 2010 in Hamburg. For more information on the Expo, please visit www.ifraexpo.com.
WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.
Learn more about WAN-IFRA at www.wan-ifra.org or through the WAN-IFRA Magazine.
Inquiries to: Larry Kilman, Director of Communications and Public Affairs, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: larry.kilman@wan-ifra.org.
2

Who Will Pay for Quality Journalism?



With traditional business models for news companies under pressure, the hunt is on for alternative ways to pay for quality journalism. The World Editors Forum, to be held in Beirut, Lebanon, in June, is dedicating a session to these alternative funding models.

The conference, which runs concurrently with the World Newspaper Congress and Info Services Expo, will feature some of the pioneers who are launching news websites with non-traditional business models: journalism funded by foundations, or paid directly by the public. The session will provide an update to publishers and editors on these, and other, new business models.
Confirmed speakers in the session include Paul Steiger, Editor-in-Chief and Founder of ProPublica in the USA, who will be the keynote speaker, John Yemma, Editor-in-Chief of the Christian Science Monitor, Olav Bergo, Editorial Advisor for A-pressen in Norway, and David Cohn, Founder of Spot.us and a winner of the Knight News Challenge. Patrice Schneider, Director of Development for the Media Development Loan Fund, will moderate the session.
The World Editors Forum, World Newspaper Congress and Info Service Expo are the annual global summit meetings of the world’s press. More than 1,500 publishers, chief editors, CEOs, managing director and other senior news executives are expected in Beirut from 7 to 10 June next.
For the evolving conference programme and registration information, consult www.wanlebanon2010.com.
Mr Steiger of ProPublica is the former managing editor of The Wall Street Journal. ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.
Mr Yemma, who spent 20 years at The Boston Globe before joining The Christian Science Monitor, has changed the Monitor’s publication model by moving its daily operation to the Web and converting its print paper to a weekly.
Mr Bergo has long played a major editorial role in Norway, one of the strongest newspaper markets in the world, and is now advising A-Pressen’s editorial operations in its multimedia evolution. He has been nominated by the Norwegian government to explore new business models.
Mr Cohn’s Spot.us lets the community commission news stories from professional journalists by donating small amounts of money towards the stories that they would like to follow.
Other World Editors Forum sessions include:
- "Multimedia newsrooms versus pure online players: which model is the most sustainable?", which will offer a comparison between the two ways to organise newsrooms to help editors review and re-engineer their own newspapers. Speakers include Raju Narisetti, the Managing Editor of The Washington Post, and Wataru Sawamura, Foreign Editor of the Asahi Shimbun.
  "How to break away from ’he said yesterday’ journalism," which will focus on new ways to present the news when editors assume that readers already know the story. Speakers include Marcus Brauchli, the Editor-in-chief of the Washington Post, and Loïc Le Meur the CEO of Seesmic, which aggregates content from social networking sites.
  "Why (some) newspapers are unsubscribing to news agencies," which will look at the pros and cons of such a move -- it can save a lot of money, but can newspapers provide the same level of service without the agencies? Speakers include Tom Curley, CEO of The Associated Press, Didier Pillet, Publisher of La Provence in France, Jérome Doncieux, co-CEO of Relaxnews, a news agency dedicated to leisure pursuits, and other speakers to be announced.
  "The new content platforms: a breakthrough year?," a session devoted to the new surge in electronic readers for books, notably ’tablets’, and the multiplication of mobile devices with easy and comfortable access to news sites. These devices have given a new lease of life to the idea that wireless platforms may yet take a central role in news publishing. This joint session with the World Newspaper Congress examines newspaper experiments in publishing on such devices and takes a whirlwind tour of what’s currently on the market.
  "Is journalism going green?," which will look at the new focus on environmental issues, global warming and sustainable development. Readers want more stories on these themes, which are appearing in all newspaper sections: economy, politics, even sports and leisure. This trend suggests a need to develop new skills and new ways to tell stories.
  "What’s new with media training?," which will examine the impact of more than a decade of training journalists for new media and new storytelling styles. Has the money been well spent? Are the training sessions still valid after six or nine months? Are journalists actually thinking differently after hours and hours of training?
  "Using crowd-sourcing in hyperlocal news," which will examine new forms of journalism emerging from interaction with readers. Editors-in-chief who have jumped into the hyperlocal news world will share their experiences with crowd sourcing and other methods, including Bart Brouwers, Project editor for hyperlocal news at the Telegraaf Media Group in The Netherlands.
  "Our news and Google News: how can we cooperate?," which will examine how newspapers and Google might cooperate to mutual advantage. Google made some constructive proposals to newspaper companies last year, and the relationship has evolved, with indications that Google is more willing to engage in dialogue.
Plus more speakers to be announced. Details of the evolving programmes can be found atwww.wanlebanon2010.com/articles.php....
The World Editors Forum (www.worldeditorsforum.org) is the organisation of the World Association of Newspapers and News Publishers (WAN-IFRA) that represents editors-in-chief and other senior news executives.
WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over         3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.
Learn more about WAN-IFRA at www.wan-ifra.org or through the WAN-IFRA Magazine.
Inquiries to: Larry Kilman, Director of Communications and Public Affairs, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: larry.kilman@wan-ifra.org.

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"Building the Next Generation Newsroom"



The World Association of Newspapers and News Publishers (WAN-IFRA) is looking well beyond the current generation of newsrooms and has dedicated its 9th International Newsroom Summit to helping publishers and editors stay ahead of the changes that are profoundly shaping their world.

Some of the world’s leading Publishers, CEOs, chief editors managing editors and other senior newsroom personnel will gather in London on 21 and 22 April next to exchange ideas and get inspiration to help them take today’s newsrooms to the next level.
Among them: Raju Narisetti, Managing Editors of the Washington Post; Will Lewis, Editor-in-Chief of the Daily Telegraph; Rainer Esser, Managing Editor of Die Zeit; Marc Walder, CEO for Ringier publications in Switzerland and Germany; George Brock, Professor and Head of Journalism at City University London and former Managing Editor of The Times of London; Christian Thorkildsen, News Editor for web TV at Aftenposten; Martim Avillez Figueirado, Director of "i" in Portugal; and many others.
Full details of the conference, which will be preceded by a one-day Newsplex workshop on editorial management and reorganisation and a tour of the Telegraph newsroom, can be found at www.ifra.com/newsroomsummit.
"Newsroom strategy is profoundly affected by changes in society and technology. What do newsrooms have to consider to keep a step ahead, and what comes after the media-integrated newsroom? The conference will help answer these questions," said Dietmar Schantin, Executive Director for Publishing, Editorial, and General Management at WAN-IFRA.
"Clearly, the growing importance of ’virtual’ communities, such as Facebook, are redefining how people socialise and share information," he said. "The growth of permanent, mobile, broadband and wireless connections point to the expanding use of mobile phones and other devices. And these developments make is easier for news consumer to personalize the content they receive."
Conference sessions will focus on these issues: multi-title newsrooms; innovative publishing; paid content; social media and audience engagement; multimedia newsrooms; ’finger food’ content for smartphones; innovative story telling; and more.
For the evolving conference programme and registration details, please consult [>www.ifra.com/newsroomsummit].
WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.
Learn more about WAN-IFRA at www.wan-ifra.org or through the WAN-IFRA Magazine.
Inquiries to: Larry Kilman, Director of Communications and Public Affairs, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: larry.kilman@wan-ifra.org.
4 /

Readers Run, and a Newspaper Profits



Poland’s largest newspaper Gazeta Wyborcza has found a unique way to generate profits - it put the nation on the run.

Its "Run, Poland run!" campaign drew 100,000 participants to 500 running and jogging events last year and helped Gazeta Wyborcza extend its brand, generate new younger readers, attract commercial partners, and become known for promoting sport and an active, healthy lifestyle.
Marcin Gadzinski, Editor in Chief of Sport.pl, the newspaper’s internet sports brand, will explain how the campaign worked at the "Using Sports News to Optimise Your Revenues" conference, to be held later this week at the Parc des Princes Stadium in Paris.
Sports editors, publishers and other senior newspaper executives from at least 19 countries will gather at the stadium on Thursday and Friday (14 and 15 January) to hear a wide variety of newspaper and digital media experts on how to increase revenues from sports news and information. There is still time to join them -- last minute participants are welcome, and full conference details can be found atwww.ifra.com/eventsport (language can be changed by using the selector on the left side of the page).
This year, Gazeta Wyborcza and Sports.pl, which aggregates sports content from Gazeta Wyborcza, Tok FM Radio, and the Metro free newspaper, are launching a new campaign - "Poland rides a bike" - and Mr Gadzinski will describe the steps to putting together such a campaign.
Other presentations at the conference, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), include:
  How newspapers can make better use of audience loyalty and passion to increase value, by Matt Kelly, the Digital Content Director of Trinity Mirror’s national newspaper division in the United Kingdom.
  How Italy’s La Gazzetta dello Sport evolved from an old-style, traditional newspaper into a multimedia brand for sports "infotainment," by Nicola Speroni, Marketing Manager           for the company.
  Monetizing sports content on mobile devices, which will examine new revenue streams, managing costs and other topics that relate to mobile, by Constantine Kamaras, CEO of Sport.gr in Greece, one of the first successful standalone sports websites. The session will also include a case study from the French sports daily L’Equipe, presented by Sébastien Valere, Vice President for Marketing and Operations.
  Should newspaper groups use sports betting?, by Christian Kalb, Founder of CK Consulting, a consulting company specialising in sports and prize games where sporting values are prominent. Among other topics, he will address potential strategies for newspaper groups with sports betting. 
  Sports coverage: news or entertainment?, by Larry Kilman, Director of Communications and Public Affairs for WAN-IFRA, and a Member of the FIFA Media Committee, who will focus on new restrictions on sports coverage, particularly on digital platforms, what’s being done to remove them, and how they impact newspaper editorial and commercial operations.
  Sports news initiatives from around the world, which will examine best practice in paper, the web and mobile, by Stanislas Sabatier, Senior Consultant at France-based Sapiens&Sapide.
  Feedback from the first worldwide community site for sports fans, Thefanclub, by Jean-Sébastien Cruz, CEO, Netco Sports in France.
  And more! Full programme and registration details can be found at www.ifra.com/eventsport.
Claude Droussent, a consultant for sport and media, will chair the conference, which will feature simultaneous interpretation in French and English. Spanish will be added if more than 10 Spanish speakers are registered.
WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.
Learn more about WAN-IFRA at www.wan-ifra.org or through the WAN-IFRA Magazine.
Please address all queries to:
- Larry Kilman, Director of Communications and Public Relations, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris France. phone: +33 1 47 42 85 00. fax: +33 1 47 42 49 48. mobile: +33 6 10 28 97 36. e-mail: larry.kilman@wan-ifra.org.
  Sandrine Proton, Event Manager, WAN-IFRA SWE, 66, Cours Charlemagne, 69002 Lyon, France, Tél : + 33 4 72 77 05 95 ­ Fax : +33 4 88 67 98 23. Email :sandrine.proton@wan-ifra.org.
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New Website for International Association of Sports Newspapers (IASN)



The International Association of Sports Newspapers (IASN) has launched a new website, www.press-iasn.org,           to highlight its work in the promotion of the interests and freedom of the sports press.

The website, conceived for media executives, sponsors, and the sports press audience at large, highlights the role of the Association in the international sport community and illustrates,           through IASN’s mission, the major areas of concern in the sector.
"We will continue to enhance our website adding new features and to reflect the expanding activities of the Association," said Santi Nolla, the Association’s President.
The IASN, founded in June 2008, is dedicated to: safeguarding of the ethical and economic interests of sports newspapers; the promotion of the role of sports newspapers as a marketing tool for the brands associated with sport; the fight against racism and xenophobia in sports; the promotion of sports and reading among children; the support to volunteerism in the sporting world; and the promotion of the use of sport as a tool in development policies.
The founding and Board members of IASN include: La Gazzetta dello Sport in Italy, El Mundo Deportivo and Marca in Spain, L’Equipe in France, Olé in Argentina, and Lance! in Brazil. Membership extends to both sports newspapers and the sports news executives working for the general press.
The IASN, whose international secretariat is based in Paris, acts as the sports arm of the World Association of Newspapers           and News Publishers (WAN-IFRA), the global organisation of the           world’s newspapers and news publishers representing more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries.
Inquiries and applications for membership to: Rosarita Cuccoli, Secretary General, IASN, 7 rue Geoffroy Saint Hilaire, 75005 Paris, France. Tel: + 33 1 47 42 85 29. Fax: +33 1 47 42 49 48.           E-mail: rcuccoli@press-iasn.org.
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 22 October 2009


Future of Newspapers: Diversify



Terry Horne, the Publisher of the Orange County Register           in the USA who believes the future of newspapers lies in hyperlocal news, increased web offerings and premium content in print, has joined the programme for the World Newspaper Congress, to be held in Hyderabad, India, from 30 November to 3 December next.

Mr Horne, whose newspaper is the third largest in California, believes that newspapers must diversify because of internet growth and changing readership patterns. “The Register has to become a 21st century business,” he has said. “We can’t have the same model that worked 10 years ago.”
Mr Horne’s approach is to offer premium content in the subscription-based Register, for a mainly older audience, to offer a hyper-local focus through free community weeklies, and to attract a younger audience with free content on thewww.Ocregister.com.
But this strategy requires a re-engineering of the business, and Mr Horne’s presentation will focus on how the Orange County Register went about it.
Mr Horne is one of dozens of top-rank industry speakers who will examine new business and editorial strategies at the 62nd           World Newspaper Congress, 16th World Editors Forum and Info Services Expo, the global meetings of the world’s press. More than 1,500 publishers, chief editors, managing directors, CEOs are other senior newspaper executives are expected to attend. Full details can be found at www.wanindia2009.com.
There is still time to register! Special measures have been taken by Indian authorities to facilitate the processing of visas for Congress and Forum participants and Hyderabad is linked by direct flights to major cities in Europe, Asia and the Middle East.
With more than 30-years in newspaper publishing, Mr Horne has refined his strategy before becoming Publisher of the Orange County in September 2007. How such change is implemented is a key factor in the success of any strategy, and Mr Horne’s presentation will focus on the management and communication issues he faced.
“It’s a little easier to create change when people are clearly aware that a lot of bad things are going on,” he told Smart Business magazine recently. “It’s harder to do change when a business is pretty successful and you’re anticipating difficult times so you’re trying to pre-empt it. It takes really strong communication and transparency to create urgency in people, because change happens from urgency.”
Among other things, Mr Horne established eight “transformation teams” to oversee the process, identified “change leaders” who were respected by their colleagues, and trained the teams to determine what to change, and how to do it. He kept employees updated through a series of “town hall”-style meetings every month or two.
Other Congress and Forum speakers include:
  Les Hinton, Chief Executive Officer, Dow Jones & Co., USA;
  Andreas Wiele, Member of the Board / President BILD Division and Magazines, Axel Springer AG, Germany;
  Olivier Fleurot, CEO, Public Relations, Corporate and Financial Communications, Events Management for Publicis Groupe;
  Ravi Dhariwal, CEO Publishing, Bennett, Coleman & Co. (Times Group), India;
  Mahendra Mohan Gupta, Chairman/Managing Director and Managing Editor, Jagran Prakashan, India;
  Martim Figueiredo, Publisher & Editor-in-Chief, ’i’ daily newspaper, Portugal;
  Jaideep Bose, Editor-in-chief, Times of India, India;
  James Orr, Online News Editor, The Christian Science Monitor, USA;
  Paul Johnson, Deputy Editor-in-chief, The Guardian, UK;
  Rafat Ali, CEO and Founder, paidcontent.org, USA;
  Walter de Mattos, Editor-in-chief, Lance, Brazil;
  Ravi Venkatesan, Chairman, Microsoft India;
  Plus many more! Full details at www.wanindia2009.com.
WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.
Inquiries to: Larry Kilman, Director of Communications and Public Affairs, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: larry.kilman@wan-ifra.org.
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India’s Press Boom on Agenda of World Newspaper Summit Meetings



The secrets of the world’s highest read daily newspaper           - with a certified print audience of an astonishing 54.5 million - will be among the fascinating ’local’ stories to be told as the world’s press gathers for its summit meetings in India in December.

Dainik Jagran, which tops the newspaper planet’s readership league, is only one example of a newspaper industry which continues to grow in leaps and bounds.
Developing literacy and wealth are part but far from all the story: Great credit needs also to be given to Indian newspaper professionals, who are re-inventing the newspaper to keep it vibrant and compelling in the digital age.
Their strategies will be examined in depth when the World Newspaper Congress, World Editors Forum and Info Services Expo 2009 come to Hyderabad, India, from 30 November to 3 December next.
Although broadband and mobile are booming in India, print newspapers are growing right along with them. The country has more daily newspapers than any other nation and leads in paid-for daily circulation, surpassing China for the first time in 2008. Twenty of the world’s 100 largest newspapers are Indian. Newspaper circulation rose a further 8 percent last year.
Participants a t the Congress, Forum and Expo, the annual summit meetings of the world’s press, will hear from the publishers and editors of some of India’s most innovative companies, including: Ravi Dhariwal, CEO for Publishing of Bennett, Coleman & Co. (Times Group); Jaideep Bose, Editor-in-chief, of the Times of India; Tariq Ansari, Managing Director of Mid-Day Infomedia; Mahendra Mohan Gupta, Chairman/Managing Director and Managing Editor, and Sanjay Gupta, CEO and Editor-in-Chief, of Jagran Prakashan; Harinder Baweja, Co-Editor-in-Chief of Tehelka; Aroon Purie, Chairman & Editor-in-Chief of India Today; and many others.
Full details of the presentations and other information can be found at www.wanindia2009.com.
More than 1,500 publishers, chief editors, CEOs, managing directors and other senior newspaper executives are expected in Hyderabad following last year’s record gathering in Göteborg, Sweden.
In addition to the Indian presenters, WAN-IFRA is bringing international newspaper industry leaders to speak at the events, the global summit meetings of the world’s press. They include:
  Robert Thomson, Editor-in-Chief of Dow Jones and The Wall Street Journal;
  Andreas Wiele, President of BILD, Europe’s largest newspaper;
  Olivier Fleurot, the CEO of Publicis Events Worldwide and its public relations and corporate communications arm, PRCC - and former CEO of the Financial Times Group;
  Terry Horne, Publisher and President, The Orange County Register, United States;
  Martim Figueiredo, Publisher & Editor-in-Chief, ’i’ daily newspaper, Portugal;
  Per Bowallius, President GISAB, Mitt i, the Swedish free weekly newspaper publisher;
  Alan Rusbridger, Editor-in-chief, The Guardian, United Kingdom;
  Walter de Mattos, Editor-in-chief, Lance, Brazil;
  Ferial Haffajee, Editor-in-Chief, Citypress, South Africa;
  Steve Engelberg, Managing Editor, Propublica.org, United States;
  Plus many more.
The events will also feature the 2009 Global Report on Innovations in Newspapers by the Innovation International Media Consulting Group, and the annual WAN-IFRA update on World Press Trends.
Full details, including the programmes for business sessions and social events, registration and other information can be           found at www.wanindia2009.com.
WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.
Inquiries to: Larry Kilman, Director of Communications and Public Affairs, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: larry.kilman@wan-ifra.org.
8 /

Paris, France and Darmstadt, Germany, 20 August 2009


The 2015 Newsroom: What Top Editors Think



Editors from around the globe will gather in Prague on 1           and 2 October next to discuss ways to maintain high quality editorial standards with low cost solutions, in a new conference dedicated to the newsroom of 2015.

The conference, organised by the World Editors Forum and PPF Media at the Futuroom multimedia training centre in Prague, was created to address the economic impact on newsroom operations and help editors find low-cost solutions that won’t damage their journalistic standards.
“The World Editors Forum understands the latest management constraints and the financial restraints that are now part of the daily lives of Editors-in-chief,” said Bertrand Pecquerie, the WEF Director. “The conference - with two panels and five sessions -- will offer solutions to a wide variety of challenges. And since editors cannot take long trips and their budgets have shrunk, we’ve kept costs down for all participants.”
Full details of the 2015 Newsroom Conference can be found at www.2015newsroom.com.
Sessions include:
  “How editors foresee the 2015 newsroom”, with Ezio Mauro, Editor-in-chief of La Repubblica in Italy; Espen Egil Hansen, Editor-in-chief of VG Multimedia in Norway; Alexandra Föderl-Schmid, Editor-in-chief of Der Standard in Austria; and George Brock, Head of Journalism at the City University of London and former managing editor of The Times.
  “Visual journalism: the rise of non-narrative news,” featuring a keynote speech by Mario Garcia, CEO and Founder of Garcia Media, and a panel of Joerdis Guzman Bulia, Art Director for Welt am Sonntag in Germany; Robb Montgomery, Editor-in-Chief and Founder, visualeditors.com, USA; and others to be announced.
  “Free internet versus paid online content? Which business models to choose for news?”, a panel featuring Matt Kelly, Associate Editor of the Daily Mirror and mirror.co.uk; a representative from Google News; and others to be announced.
  “The mobile/Twitter revolution: how the real-time web is changing the news process,” with Martha Stone, Director of the Shaping the Future of the Newspaper project of the World Association of Newspapers and News Publishers (WAN-IFRA), and other panelists to be announced.
  “How to set up a web TV team within your newsroom”, with Anders Refnov, Web TV manager for Ekstrabladet in Denmark, and Antoni Esteve, Director of Lavinia in Spain.
  “Hyperlocal news: the explosion of traditional regional media”, which will examine the growth of successful hyperlocal news operations and their potential for traditional newspaper companies. The session will feature Roman Gallo, Director for Media Strategies of PPF, whose Nase Adresa in the Czech Republic is a prime example of the new business model.
  “Personalized news and the semantic web: what added value for journalism?”, which will feature Freddy Mini, CEO of Netvibes of France and the United States; Jan Bierhoff, Director of the European Centre for Digital Communications at Zuyd University in The Netherlands, Reynald Lemaire, a Partner at Anals-IT in Belgium; and Jerome Laredo, the European Director for ATEX (all speakers to be confirmed).
Full details, including registration information, can be found atwww.2015newsroom.com.
A related study tour in Prague, to examine the hyperlocal news operations of Nase Adresa, is also available. Full details of the tour, to be held on 29 and 30 September, are availablehere.
Participants in the 2015 Newsroom Conference are also being offered a special rate if they wish to attend the World Young Reader Conference, set for Prague from 27 to 30 September. Details about the biennial conference, which is back in Europe for the first time in six years, can be found here.
The Paris-based World Editors Forum (www.worldeditorsforum.org) is the organisation of the World Association of Newspapers and News Publishers (WAN-IFRA) that represents editors-in-chief and other senior news executives. WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.
Inquiries to: Larry Kilman, Director of Communications and Public Affairs, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: larry.kilman@wan-ifra.org.
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Germany, 13 August 2009


News on the Web: Don’t ‘Dumb It Down’ For Teens



New research about adolescent preferences in newspaper           news sites confirms what every parent knows: they’ll resent you if you talk down to them or pretend to be an expert in teen thinking.

“The term ‘youth news website’ conjures up visions of a site heavy with lifestyle and entertainment content, with a little news on the side. But what teens say they want are news sites that do news well, not dumb it down or pose as experts in teen culture,” said Michael Smith, Director of the Media Management Center at Northwestern University, who will present the study results at the World Young Reader Conference, to be held in Prague, Czech Republic, from 27 to 30 September next.
“Given that teen responses were very similar to those of adults who are light readers, we recommend creating a new type of site - not just for teens, but for all people who lack experience           with news and have a limited amount of time to get engaged with it,” said Mr Smith, who conducted the study for the Newspaper Association of America.
“We found that there are better ways to serve teens with online news,” Smith said. “The answer isn’t to dilute the news, but to be bolder.”
The conference in Prague, organised by the World Association of Newspapers and News Publishers, will focus on a full range of strategies to successful connect with the young on multiple platforms. Full details can be found atwww.wan-press.org/prague2009.
Key recommendations of the youth news website study include:
  Focus on a few items, illustrated with photos, and explain clearly but briefly what is happening and why it matters.
  The home page should provide a general sense of the news and a seductive pitch for each story in the simplest, most visually enticing manner.
  Breaking news should be supplemented with basic information, background material, definitions and other insights about the topics.
“The results offer useful lessons for newspapers worldwide, especially as we’ve seen such international parallels in behaviour and preferences in other youth media research.” said           Aralynn McMane, Director of Young Readership Development at WAN-IFRA. Other topics to be discussed at the World Young Reader Conference include:
- How social networks and online activity are translating into newspaper loyalty among the young.
  How newspapers are monetizing young reader content and approaches, including the use of free content provided for this purpose by WAN-IFRA.
  The benefits of adopting a "Total Youth Think" approach to staffing, content, platforms and attitude in a way that appeals to the young -- and those who advertise to them -- but that does not alienate older readers.
  The new audiences that newspapers in education programmes are creating among important new young adult target groups, including parents and young professionals. And the very newest ways to approach all newspapers in education efforts.
  Great ideas from the 2009 World Young Reader Prize winners, who were honoured for devising the best projects and activities in the past 24 months to develop young readership. "Young reader" refers to those under age 25.
  How newspapers can exploit the latest technologies to interact with, and deliver information, to young people.
  And much more.
Full details of the conference, one of the first to be conducted under the merger of the World Association of Newspapers and IFRA, can be found at www.wan-press.org/prague2009.           WAN and IFRA have come together to create the World Association of Newspapers and News Publishers.
The conference is supported by Norske Skog, the Norway-based global paper producer, and the Czech Publishers Association.
Suppliers to the newspaper industry who are interested in joining the exhibition can find details here.
WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.
Inquiries to: Larry Kilman, Director of Communications and Public Affairs, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris           France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: larry.kilman@wan-ifra.org.



10 / Paris, 10 June 2009

Just Published: Winning Mobile Strategies



Mobile telephones are not only used for voice calls, SMS messages, e-mailing and internet access - in some markets they also serve as digital wallets, which are used to make purchases online.

This flexibility and the enormous number of mobile telephones world-wide makes mobile a natural platform for newspapers to reach audiences with better, more tailored content - and it holds great potential to produce revenues from both advertising and micro-payments.
A new report from the World Association of Newspapers’ Shaping the Future of the Newspaper project, “Winning Mobile           Strategies”, examines the most promising strategies for mobile           development world-wide.
For mobile news delivery, the accent has long been on the word, “promising” - with the exception of Japan and a few other markets, mobile still makes only a very small percentage of digital revenues. Nevertheless, it is growing rapidly and is likely to be a key platform for audiences in the very near future.
The SFN report looks into companies and markets where mobile is ready to explode.
The report provides an overview of the global telephone market, case studies into mobile marketing and advertising successes, interviews with the experts, an examination of mobile barcodes and other tagging technology, and a vast array of information on the opportunities available and how newspaper companies can develop their mobile platforms.
An executive summary of the report can be found here.
The SFN reports are available exclusively to WAN members. To learn about the benefits of company membership in WAN, click here.
WAN is a leading provider of industry research and analysis through its Shaping the Future of the Newspaper project, which identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world. SFN provides WAN members with Strategy Reports on these developments, a library of case studies and business ideas, and a wealth of other vital information for all those who need to follow press industry trends. More on SFN can be found at www.futureofthenewspaper.com.
WAN conducts the SFN project with support from four international partners -- manroland, a leading company for newspaper production systems; Telenor, the leading Norwegian telecommunications, IT and media group; Atex, the leading supplier of solutions and services for advertising, content management, circulation and online applications; and Norske Skog, the Norway-based global paper producer.
The Paris-based WAN, the global organisation for the newspaper industry, defends and promotes press freedom and the professional and business interests of newspapers world-wide. Representing 18,000 newspapers, its membership includes 78 national newspaper associations, newspaper companies and individual newspaper executives in 122 countries, 12 news agencies and 11 regional and world-wide press groups.
Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr.

©

Newspapers at the Heart of Local Communities

Newspaper companies are seeing a surge in the number of people producing local content themselves, through blogs, social networks, video and other web tools. Many publishers see this as an opportunity to provide local content to their audiences and to target products and services from local businesses, thus strengthening their role at the heart of their local communities at the same time.

The World Association of Newspapers and News Publishers (WAN-IFRA) will honour the newspapers that are creating the best local cross-media projects with the WAN-IFRA Cross Media Awards 2010. Now in its fourth year, the awards offer recognition to newspaper companies that have excelled in expanding their unique content and advertising across all publishing platforms.
Call for entries is now open for projects which are content-related, business-related or contain both elements. Details of the awards, sponsored by dpa infocom, can be found atwww.wan-ifra.org/xma. The deadline for entries is 15 June 2010.
Though local markets differ in size, the challenge is the same for every news publisher: to be the number one resource for news, information and advertising opportunities in local markets. The WAN-IFRA Cross Media Awards is open to all projects, whether they serve a market of more than 1 million, fewer than 1,000, or anything in between.
The best 10 entries will be invited to attend the award ceremony, which will take place on 4 October 2010 at the IFRA Expo 2010 in Hamburg. For more information on the Expo, please visit www.ifraexpo.com.
WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.
Learn more about WAN-IFRA at www.wan-ifra.org or through the WAN-IFRA Magazine.
Inquiries to: Larry Kilman, Director of Communications and Public Affairs, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: larry.kilman@wan-ifra.org.

Newspapers at the Heart of Local Communities

Newspaper companies are seeing a surge in the number of people producing local content themselves, through blogs, social networks, video and other web tools. Many publishers see this as an opportunity to provide local content to their audiences and to target products and services from local businesses, thus strengthening their role at the heart of their local communities at the same time.

The World Association of Newspapers and News Publishers (WAN-IFRA) will honour the newspapers that are creating the best local cross-media projects with the WAN-IFRA Cross Media Awards 2010. Now in its fourth year, the awards offer recognition to newspaper companies that have excelled in expanding their unique content and advertising across all publishing platforms.
Call for entries is now open for projects which are content-related, business-related or contain both elements. Details of the awards, sponsored by dpa infocom, can be found atwww.wan-ifra.org/xma. The deadline for entries is 15 June 2010.
Though local markets differ in size, the challenge is the same for every news publisher: to be the number one resource for news, information and advertising opportunities in local markets. The WAN-IFRA Cross Media Awards is open to all projects, whether they serve a market of more than 1 million, fewer than 1,000, or anything in between.
The best 10 entries will be invited to attend the award ceremony, which will take place on 4 October 2010 at the IFRA Expo 2010 in Hamburg. For more information on the Expo, please visit www.ifraexpo.com.
WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.
Learn more about WAN-IFRA at www.wan-ifra.org or through the WAN-IFRA Magazine.
Inquiries to: Larry Kilman, Director of Communications and Public Affairs, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: larry.kilman@wan-ifra.org.





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